60
gold cups
Worth a lookShows a sweet-spot price point ($20.52 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.08–$39.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,053.82avg incumbent reviews — the moat a new listing must climb
Market size
Good$513K$513K/yr · 455K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand