48
goat whey protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$24.67–$74.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.31avg listing price — sweet spot $15–$100
Review moat
Great312.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 92K searches
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand