53
go on red
Worth a lookShows low returns (0.0%), but soft demand (-36.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.06avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$7.70–$50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,258.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 78K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch