45
glasses with lights
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.13avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,648.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 124K searches
Price range
Bad$7.94–$431.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand