46
glass shaker bottle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Price range
Incredible$17.59–$39.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,971.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand