63
ginger shots
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 2.1M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Price range
Great$2.35–$58.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Review moat
Okay1,934.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.7%90-day search growth — must beat 0% to launch