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ghost roasting marshmallows night light
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great131.67avg incumbent reviews — the moat a new listing must climb
Growth
Great+91.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Price range
Good$10.33–$21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 681 searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand