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ghost pump
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.14avg listing price — sweet spot $15–$100
Price range
Great$12.04–$45.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,192.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay$212K$212K/yr · 105K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand