50
gel bead ice pack
Worth a lookShows low returns (1.4%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.22–$24.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,315.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 78K searches
Signals No Dominant Brand