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gaviscon advance
Launch itA $6.7M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.7M$6.7M/yr · 1.4M searches
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.23avg listing price — sweet spot $15–$100
Price range
Great$8.86–$67.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,770.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand