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gauze rolls
Launch itA $2.3M/yr market growing +11.0% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.1M searches
Price range
Good$3.35–$36.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,545.13avg incumbent reviews — the moat a new listing must climb