52
gauze bandage
Worth a lookShows low returns (0.4%), but a small market ($65K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.02–$36.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Review moat
Bad6,358.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 55K searches