68
garbage disposal deodorizer
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Market size
Good$361K$361K/yr · 243K searches
Price range
Good$4.02–$26.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,614.31avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand