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gait belt
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Price range
Good$5.97–$39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,897.6avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf