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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great392.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$4.67–$30.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 245K searches
Brand share
Bad98%top-5 brand share — brand-locked demand