61
fur sweep
Launch itA $1.9M/yr market growing +52.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$30.00avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$55.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 968K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,439avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand