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fungal nail pen
Launch itA $4.4M/yr market growing +4.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.4M$4.4M/yr · 1.7M searches
Avg price
Incredible$33.54avg listing price — sweet spot $15–$100
Price range
Incredible$19.86–$56.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,843.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand