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fum cores
Worth a lookShows beatable incumbent ratings (3.3★), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Incredible$31.26avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great214.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.24–$120.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$123K$123K/yr · 47K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand