37
full back heating pad
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Incredible$20.96–$48.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$200K$200K/yr · 121K searches
Review moat
Bad9,559avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-37.0%90-day search growth — must beat 0% to launch