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ftx plus pastillas ismerely
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Good569.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$140.36avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$25.39–$277.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 114K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price