60
fsa pregnancy
Launch itA $10.5M/yr market growing +4.2% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$10.5M$10.5M/yr · 2.1M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.44avg listing price — sweet spot $15–$100
Price range
Incredible$29.86–$57.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,167.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand