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fsa pregnancy test
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Price range
Good$7.42–$30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 33K searches
Review moat
Bad9,717.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-44.4%90-day search growth — must beat 0% to launch