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fsa melatonin
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Price range
Good$8.80–$26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 113K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad15,867.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.3%90-day search growth — must beat 0% to launch