44
fsa heated blanket
Skip itSoft demand (-79.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.27avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$20.74–$150.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$146K$146K/yr · 130K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,957.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-79.6%90-day search growth — must beat 0% to launch