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fruity candles
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.56avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.23–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,964.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 40K searches