50
fruit essential oils
Worth a lookShows low returns (0.9%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$7.28–$61.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,075.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 108K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand