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67

fruit cups with lid

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 75Conversion 63Competition 79Returns 92Price range 57Avg price 71Brand share 86Review moat 43Quality gap 23

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Growth

Great+60.5%

90-day search growth — must beat 0% to launch

Avg price

Good$14.46

avg listing price — sweet spot $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.92–$29.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$418K

$418K/yr · 526K searches

Review moat

Okay2,195.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Reviews