74
freestyle libre 3
Launch itA $1.6M/yr market growing +17.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.7M searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$15.48avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.08–$29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,754.43avg incumbent reviews — the moat a new listing must climb