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free and clear dishwasher pods
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Good$11.25–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$600K$600K/yr · 151K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,024.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand