40
freak or drink
Skip itSoft demand (-71.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.87avg listing price — sweet spot $15–$100
Price range
Great$12.49–$35.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good507.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$225K$225K/yr · 149K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-71.1%90-day search growth — must beat 0% to launch