37
forever wick candle
Skip itSoft demand (-59.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.90avg listing price — sweet spot $15–$100
Price range
Incredible$22.70–$56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay2,697.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 79K searches
Growth
Bad-59.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand