39
for smelly feet
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.78–$19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,317.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 71K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch