47
football basket
Skip itSoft demand (-72.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$6.75–$34.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,601.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 118K searches
Growth
Bad-72.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand