57
foot wrap
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$5.16–$29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Market size
Okay$123K$123K/yr · 162K searches
Review moat
Bad11,537.38avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand