57
foot roller
Launch itA $1.1M/yr market growing +5.0% this quarter with returns at 1.8% — clears our launch bar.
Price range
Great$6.77–$66.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 922K searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,977.61avg incumbent reviews — the moat a new listing must climb