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food grade castor oil
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$18.03avg listing price — sweet spot $15–$100
Price range
Good$6.27–$39.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 235K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad7,995.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch