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fluorescein strips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible14.44avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$40.39avg listing price — sweet spot $15–$100
Price range
Great$15.30–$112.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 31K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier