59
floss without pfas
Launch itA $2.7M/yr market growing +14.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.7M$2.7M/yr · 790K searches
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Price range
Great$4.81–$57.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,653.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand