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floral paper plates
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great225.13avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Price range
Great$7.47–$52.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$264K$264K/yr · 650K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality