51
floral napkins
Worth a lookShows a thin review moat (266 avg reviews), but soft demand (-11.2% this quarter) keeps it on the watch list.
Review moat
Great265.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$290K$290K/yr · 1.0M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch