63
floor cleaner
Launch itA $8.9M/yr market growing +3.0% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$8.9M$8.9M/yr · 5.7M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Price range
Good$4.38–$33.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,196.11avg incumbent reviews — the moat a new listing must climb