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flogger
Worth a lookShows low returns (1.3%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Great$6.01–$48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good517.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 145K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch