52
flea detergent
Worth a lookShows a sweet-spot price point ($33.96 avg), but a concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list.
Avg price
Incredible$33.96avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$8.92–$74.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Great+68.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,102.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 17K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand