40
first aid kit with tourniquet
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$67.00avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,551.35avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.62–$276.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 52K searches
Growth
Bad-66.9%90-day search growth — must beat 0% to launch
Signals High Price