47
finger stretcher
Skip itSoft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.34–$32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,878.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 135K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch