57
finger cots
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.86–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,899.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand