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fibula brace
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Price range
Good$9.53–$26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad8,208.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 62K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns