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fibracol plus collagen wound dressing
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$44.63avg listing price — sweet spot $15–$100
Review moat
Great144.17avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.67–$90.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$111K$111K/yr · 11K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf