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fiber supplement powder

Launch it

A $1.5M/yr market growing +2.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 86Growth 28Conversion 75Competition 67Returns 100Price range 79Avg price 92Brand share 59Review moat 24Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.66

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 959K searches

Price range

Great$7.55–$44.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,337.82

avg incumbent reviews — the moat a new listing must climb

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