65
festival essentials
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Growth
Great+94.2%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$5.16–$37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Market size
Good$384K$384K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,617.07avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand